itemactive
Azender’s own platform for Digital Product Passports, from concept to production: a separate database per customer, role-based access, ERP and PIM interfaces and GS1 Digital Link.
itemactive.com →Digital solutions, from vision to launch.
Apps, AI tools and websites for businesses, designed and built by a seasoned product manager and software engineer.
Alexander Zenner: Who you work with.
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Entrepreneurial roots
Grew up in a mid-sized industrial company, with an early passion for software and digital business.
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Studies at Hasso Plattner Institute
B.Sc. and M.Sc. in IT-Systems Engineering, complemented by a certificate from the HPI School of Design Thinking.
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Product Manager at Google
Led consumer and business products used by millions on Search, Fitbit and Ad Manager, first in Zurich, then in New York.
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Founder of Azender
A digital product studio built on my experience, creating its own products and offering services to selected clients.
Thought through and reduced to the essentials. I combine product strategy, user experience and software development into simple, elegant solutions.
What I can do for you.
Audit
You want to know where you really stand. I dig into your user experience, data and code and show what works, what doesn’t and where to start.
Automate
Your team loses hours to repetitive work. I find the tasks worth automating and build AI tools that take them off your plate.
Build
You have an idea for an app, platform or website. I take it from vision to launch and handle every detail, so you can trust it’s done right.
Driven by data, shaped by craft. With experience and judgment, I focus on improving the metrics that matter.
Take a look at my work.
Neybo
Website and online shop for a manufacturer of heaters for adhesives and sealants: product strategy, design, development and SEO, in German and English.
neybo.com →SealantSamples
Website for a sample card service for adhesives and sealants, with a free online configurator that exports the card design as a PDF and a flow for quote and sample requests.
sealantsamples.com →Let’s talk about your project.
Tell me what you’re working on. You’ll get an honest assessment of how I can help.